Unicef recognises Medway’s ‘Baby Friendly’ commitment

Date: 11 August 2017

UNICEF

We have passed the first two stages of the rigorous assessment to become accredited by Unicef (United Nation’s Children’s Fund) as a Baby Friendly organisation and are well on our way to getting full accreditation early next year.

The Baby Friendly Initiative is a worldwide programme initiated by the World Health Organisation and Unicef. Its aim is to enable health and care professionals to help parents make informed choices about how they feed and care for their babies, including supporting mothers to breastfeed and to help them overcome any challenges they may face.

“Breastfeeding isn’t easy, and it’s even harder if mothers don’t get the support they need from the very start,” said Jo Maynard, Lead Midwife for Infant Feeding at the hospital.

“We were delighted to achieve stage two of the Unicef Baby Friendly Initiative which shows that our team has the knowledge and skills to give mothers – and fathers – the highest standard of support and care to be able to feed their babies.

“We are one of only two Trusts in Kent to have passed stage two which is a tremendous achievement.”

Recommending the award to the maternity and neonatal units, Unicef’s assessment team said: “Medway NHS Foundation Trust presents a positive approach towards implementing the Baby Friendly Initiative standards and has consistently displayed enthusiasm and commitment towards providing an effective training programme.

“The assessment revealed that staff are equipped with the knowledge and skills to implement Baby Friendly standards to support parents to have close and loving relationships with their baby, promote breastfeeding and support mothers with feeding their baby.”

The next, and final stage, will involve interviews with pregnant women and new parents across Medway and Swale to assess if they have been given the right support and care, according to the Baby Friendly Initiative standards. “We are committed to supporting every parent to build strong relationships with their babies and we are continuing to work towards the next stage,” said Jo. “We hope to achieve full accreditation by March 2018.”

  • Summary:

    We have passed the first two stages of the rigorous assessment to become accredited by Unicef (United Nation’s Children’s Fund) as a Baby Friendly organisation and are well on our way to getting full accreditation early next year.